TMF10 Latest:
No media company knows precisely what its business model will be a decade. Now’s the time to learn how others are tackling the digital challenge. Only The Media festival gets everyone in one place. I look forward to chairing for a second year!
Peter Bazalgette
Chair - The Media Festival & Media Consultant (Former Chief Creative Officer, Endemol)
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The Media Festival 2010 Programme
Opening night panel chaired by Krishnan Guru-Murthy.
The gamification of everything - new models, new rules of engagement
- Exploring the ubiquity of interactive games
- Identifying the business models enabling games to drive revenues in myriad ways, from freemium subscription and micro payment models, to brand funding and beyond
- Discussing ways that content creators and distributors can add interactivity and game play to their multiplatform properties
- Pinpointing the critical success factors for games and what this can teach all content creators and distributors
- Examining upcoming technologies that will help define the next era of game play
David Rose, Chief Executive Officer, We Are Interactive
Tom Thirlwall, Chief Executive Officer, Big Balls Films
The new climate for investment
With a new government comes a new approach to the development and growth of the creative, media and tech industries. This panel asks
- How the government plans to support investment in digital start ups and SMEs
- Where funding will come from in the next 12-18 months, and what you need to do to get it
- How investors expect to work with media companies and what the critical success factors of a good relationship are
- What the future holds for investment in media business
Julie Meyer, CEO, Ariadne Capital
Feargal Sharkey, CEO, UK Music
Brian Message, artist management (Radiohead, Kate Nash, Faithless) & Chairman of the Music Managers Forum
Let brands entertain you
A new type of Production Company is now creating rich content experiences on behalf of brands that are genuinely entertaining as opposed to relying on intrusive advertising which will interrupt. Instead of brands disrupting what their audiences are interested in, they help them become what they're interested in.
- Examining the role of brands in the new world order;
- Exploring how an increasing need for engagement beyond traditional advertising is leading brands to produce content and formats more traditionally associated with the entertainment industry.
- Asking whether this is the dawning of a new era of media owners, and what will this mean for the more traditional players?
- Discussing what this means in terms of IP, measurement and developing new skillsets across the industries
Matt Jagger, Creative Partner, Naked Communications UK
Mark Goodier, Managing Director, Wise Buddah
Cate Murden, Business Invention Director, Mindshare
James Kirkham, Managing Director, Holler
Showcasing the best of transmedia storytelling
- Examining how the best cross platform narrative engages and involves the consumer
- Identifying ways to educate, entertain and transact
- Pinpointing the qualities of transmedia storytelling excellence
- Predicting how new and disruptive technologies will contribute to the future of the genre
Dan Hon, Senior Creative, Wieden + Kennedy
Content funding opportunities at the BBC
Outlining what the BBC departments' move to Salford will mean for the local, national and international supply chain
- Introducing new funds and commissioning plans including the Northern Independents' Fund and the @North Children's Fund
- Defining the BBC's content commissioning strategy and what it means for you
Joe Godwin, Director, BBC Children's
Adrian Van Klaveren, Controller, BBC Radio Five Live
Data monetisation - what you can now know
- Who owns the economic value of your personal data?
- What information can location based services gather and how can content industries take advantage?
- How might data analytics affect the creative process - will we stop taking creative risks?
- What does relaxation around product placement rules mean for the measurement of audiences?
- How is regulation defining what you can now know about your audience?
Getting to grips with product placement
- What is the current regulation surrounding product placement?
- How do you value product placement?
- What are the current available revenue models for product placement?
- Are product placement and PVR another nail in the coffin for spot advertising?
- How key is content/rights ownership in this area?
- Who is set to gain the most from product placement?
- Where will we be in 1, 2, & 5 year's time?
- Is there a role for VOD and point of sale?
Interactive commissioning sessions
The popular interactive meet the commissioners sessions are back. Check the website for detail on who you will meet from the major broadcasters and beyond
Games case studies - new models for games
- The Media Festival 2010 will feature examples of excellence across a range of game type, and will identify the creative and commercial critical success factors that all industries can learn from
What is the future of local?
- How is local media reshaping, as location based services provide new opportunities?
- Where will media spend be directed in future?
- What opportunities does this provide the industries?
Digital youth
Examining how digital natives are creating, sharing and interacting, and how they are contributing to the future shape of the industries.
Olympic innovation at the BBC
The BBC provides insights into its planned delivery of 2012 across multiple platforms, and outlines how its digital strategy will fulfil its objectives and provide a world class viewing experience
Funding and investment case studies
Leading entrepreneurs provide insights into the investment process, and provide vital information on how, when and where to seek investment for the health and wealth of your business.
If you require any further information please get in touch today - call our friendly team on 0845 056 8339 (UK) / +44 (0) 20 7554 5800 (Intl) or email mediafestival@emap.com.
