Before joining Vodafone, David has held senior positions on both sides of the marketing fence. Starting at Saatchi & Saatchi he then went to be the Managing Director of Lowe Howard-Spink in London. He later moved to the role of Global Director and VP of Advertising for the Coca-Cola Company under the aegis of Sergio Zyman. David then returned to the agency world as President of BBDO Europe and finally arrived at Vodafone via WPP.